OUR APPROACH
We are a foundation that seeks to address structural disparities in children’s opportunities through sports.
Opportunities to start sports are influenced by family environment, local communities, and economic conditions.
That is why we work to change the structure itself.
OUR APPROACH
We are a foundation that seeks to address structural disparities in children’s opportunities through sports.
Opportunities to start sports are influenced by family environment, local communities, and economic conditions.
That is why we work to change the structure itself.
Why We Address This Issue
Not all children are able to stand at the same starting line.
Efforts to expand opportunities have continued, yet disparities still remain.
We believe the root cause lies in a structure where opportunities are determined by the environment.
Our Principles
We believe that, in facing this reality, we must revisit several key assumptions.
01
Opportunities are shaped by environment, not individuals
Whether a child reaches the starting line is largely shaped by their environment, including family, community, and systems.
02
The environment itself must change
The ability to stand at the starting line is determined by existing environments and systems. We work to transform those structures.
03
Opportunities must be continuous by design
Not one-time chances, but repeated opportunities for anyone to try again. Creating this condition is what true opportunity provision means.
Our Actions
We design opportunities for children to begin through three steps.
01
BUILD THE BASE
Build the base to start
To remove economic and environmental barriers, we build the base for the first step through grants, equipment support, and collaboration with local organizations.
02
CREATE THE MOMENT
Create the moment to explore
We expand opportunities where children feel “I want to try” and discover new possibilities. Through continuous experience design, we enable them to explore their own potential.
03
OPEN THE FUTURE
Open up the future
We support environments where experiences build up through repeated challenges. We also train instructors and build systems where everyone can participate safely.
Message from the Founder
For a child, starting sports may seem like a given but it is by no means something that happens for everyone.
Some children naturally come across such opportunities, while others do not.
Where does this difference come from?
By engaging with this question, we came to recognize that a child’s starting point is shaped and often divided by their environment.
To close this gap, simply increasing opportunities is not enough.
It is about encountering sports.
Spending time with teammates.
Challenging oneself and sharing both frustration and joy.
And ensuring that these experiences take root within each child as a part of their culture.
We aim to support these experiences by addressing each child’s circumstances and creating an environment where everyone can engage with sports and culture in their own way.
Kaname Nagayama, Founder
Overview
Go Naito
Hope & Wish for Children with Life-Threatening Illness and Their Families
Representative Director: Riki Osumi
International Junior Golf Association
Representative Director: Toru Inoue
Attorney: Masakazu Komatsu
Providing opportunities for sports and cultural activities:
Creating participation opportunities and providing grants
Improving activity environments:
Supporting equipment and facilities, and local organizations
Planning and operating experience programs:
Organizing sports and cultural events
Human resource development and collaboration:
Training instructors and working with schools, local governments, companies, and NPOs
Research and public awareness:
Conducting research on experience gaps and sharing information
Please contact us via the inquiry form.
Official website : https://sportsforkids.jp/
Official social media: https://www.instagram.com/sportsforkidsjp/